Shop Oeuf New York Baby Kids FW17 New Collection

When we were kids, whenever our parents dropped us off somewhere like school, our grandparents’ house for the weekend or even summer camp, they always gave us a hug and a kiss and told us to “be good!” as they waved goodbye.

As kids we were very literal and knew this meant…don’t cut your sister’s hair, don’t glue yourself to the wall, don’t go running off into the woods with nothing but your underwear and a toothbrush. At the time, it was mostly about good behavior. Now as parents, we realize there is a whole other level of meaning when we kiss them goodbye and tell them to be good.

We know we’re really telling them to be good people. Do the right thing. Make us proud. Be the kind of people we hope to be. As Oeuf, we have the chance to elevate this notion once again and be a good company. When we say Be good, we mean:

Be good designers.

Simple, clean, intuitive products that are easy and safe to use; made with quality craftsmanship that will last from generation to generation;
designed with a European sensibility that is fun and stylish, reflecting the needs and lifestyle of today’s families.

Be good people.

Respect the people who work with us and treat them fairly whether employees, artisans, retailers or consumers. Provide a safe and supportive
working environment that allows working families to live and thrive in the United States, Europe and abroad. Honor cultural traditions, diversity
and local values.Pay people living wages that enable them to live healthy and fulfilling lives and send their own children to school.

Be good to the planet.

Use natural, renewable, recyclable materials that emphasize conservation and lead to environmentally sound products. Employ eco-conscious manufacturing processes that promote sustainability.

Be Good is not just something we say, it’s something we mean. As parents, we want our children to inherit a world that is better than we found it.
As Oeuf, we have the ability to make that happen.