SoYoung designs eco-conscious bags and accessories for modern, on-the-go families from its studio in Toronto, Canada. Its mission is to create quality products that delight, inspire and enhance the lives of our customers by elevating the desig n of everyday items.
The company was founded in 2006 by Catherine Choi, around a diaper bag concept as she searched in vain for something that me her needs as a new mother. In 2010, SoYoung launched its line of Lunch boxes and cooler bags, which expanded to include backpacks the following year. As the line has grown, the company has maintained its singular focus on creating beautifully designed products in sustainable fabrics that present a refined alternative to cartoon characters and busy prints
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